We are all heart eyes over Beyonce’s new Ivy Heart collection dropping just in time for Valentine’s Day. After being quiet on social media for a few weeks now, the Queen officially announced the new Ivy Park x Adidas collection through a series of Instagram pictures. She served a glamorous athleisure look as she posed in a burgundy velour tracksuit, sports bra, and heart-shaped sunglasses.
New Collection, New Vibes, New Meanings
According to Billboard, this is just a sneak peek compared to the 30 apparel pieces, 10 accessories, and five footwear styles the BeyHive will be able to purchase once the collection is released on Adidas.com February 9th and in select stores globally on February 10. The price range for styles in this capsule will range from $30 to $300 and include gender-neutral sizing.
What’s special about Ivy Heart is the intentionality behind the colors and silhouettes showcased in each piece. The collection is filled with hues of reds, pinks, velvet fabric, latex puffers, and snake print dusters. The entire collection celebrates both the Year of the Tiger for the Chinese New Year, and the National Day of Love.
Vogue China posted an exclusive interview snippet on Instagram, where Beyonce shared, “I wanted to create a collection that makes everyone feel the joy of looking in the mirror celebrating self-love. We used vibrant reds, pinks and neutrals with red as a dominant color. Red has always meant joy, sensuality and love to me.”
His-and-Her Styles To Mix and Match
With gender-neutral sizing, everybody can fiercely own a piece from the collection. Celebrities like Karrueche Tran, Shu Pei Quin, Naomi Watanbe, Troye Sivan, and Tyson Beckford sport the latest styles in the recently released campaign photos. One thing shoppers can’t get enough of when it comes to Ivy Park are the mix-and-match options. Each of the styles pair well together. Feeling bold? Rock the sequin snake print duster with a pair of glossy latex pants. The possibilities in this capsule are endless. Nevertheless, the Ivy Heart collection exudes strength, empowerment and passion which are traits we all should embody in this Year of the Tiger.
The Ivy Park x Adidas Style Factor
This collection drop is not Beyonce’s first rodeo. Since dropping the first collection back in 2020, Beyonce’s Ivy Park collaborations with Adidas have always sold out. The very first capsule was also announced on Instagram by The Queen, showcasing an array of styles in tones of maroon and tangerine. One thing she always delivers with each collection is themes of individuality, power, and freedom. Each luxurious athleisure collection sets the tone for collections to come and will definitely take your athletic gear to the next level.
